About PCR

Precision Concepts is a well-known member of the professional off-road motorcycle racing community that focuses on high performance off-road motorcycle suspension, bike building, and service. To better serve the racing community, in 2007 a full line of parts and accessories that racers need was added in our Riverside, CA, location and in our online store.

Precision Concepts knows what it takes to win. Precision Concepts was started in 1994 by Bob Bell in El Cajon, California. Bob was a professional racer in the early seventies, racing motocross until 1983, when he switched to off-road motorcycle racing. He was a sponsored rider for KTM and later for Kawasaki. He began working in the business side of the industry in 1983 when he was sponsored and worked for Kawasaki West. In 1990, he won two #1 plates while racing. In 1997 until he started Precision Concepts, Bob worked for Kearny Mesa Yamaha as a technician and in parts.

Precision Concepts originally was a high performance off-road motorcycle shop primarily known for our race-winning suspension work. Now, in addition to our winning suspension work, we have developed a winning bike building shop that sponsored the American Honda Offroad Team. We are best known for our hours of testing and innovation in products and suspensions that keep you in the race and on the podium.

The Precision Concepts difference is your easy access to who the pros trust. Inquiries are answered by the professionals that work on the professionals' bikes. The American Honda Offroad Team had Precision Concepts build their race bikes for the SCORE race series for eleven years starting in 1998. We bring what we have learned, developed, and innovated to you. You have the opportunity to have a ride like the pros. Our record speaks for itself: as of 2008, 11 straight Baja 1000 Open Pro Championships, 4 first overall  Open Pro BITD championships, three Vegas to Reno first overalls, and 1st and 2nd overall in the Nevada 2000 and 1000.

In addition to our sponsorship of the American Honda Offroad Team, we have experience in motocross with many test riders starting from the 50cc class all the way up into the open bike classes who help us test on a wide variety of tracks. We also have riders in freestyle, like Kyle Loza and Julian D'Usseau.

Precision Concepts allows you to enjoy your off-road experience whether it is driving for the podium or in the desert just having fun. Whether you are into off-road play riding or serious racing, we can tailor our services to meet your needs. We are constantly testing to develop new products and methods. Remember, "when winning can't wait," trust Precision Concepts.