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About Us

About PCR


 Precision concepts was started in 1994 by Bob Bell in El Cajon, California. Bob was a professional racer in the early seventies, racing motocross until 1983, when he switched to off-road motorcycle racing. He was a sponsored rider for KTM and later for Kawasaki West. He began working in the business side of the industry in 1983 when he was sponsored and worked for Kearny Mesa Yamaha. In 1986 and 1990, he won two #1 plates while racing desert. In 1985 until he started Precision Concepts, Bob worked for Kearny Mesa Yamaha as a technician and in parts.

Precision Concepts is a high performance off-road motorcycle shop primarily known for our race-winning suspension work. In addition to our winning suspension work, we have a winning bike building shop that sponsored the American Honda Offroad Team for nearly a decade. We are best known for our hours of testing and innovation in products and suspensions that keep you in the race and on the podium.

The Precision Concepts difference is your easy access to who the pros trust. Inquiries are answered by the professionals that work on the professionals' bikes. The American Honda Offroad Team had Precision Concepts build their race bikes for the SCORE race series for eleven years starting in 1998. We bring what we have learned, developed, and innovated to you. You have the opportunity to have a ride like the pros. Our record speaks for itself: as of 2008, 11 straight Baja 1000 Open Pro Championships, 4 first overall  Open Pro BITD championships, three Vegas to Reno first overalls, and 1st and 2nd overall in the Nevada 2000 and 1000.

In addition to our sponsorship of the American Honda Offroad Team, we have experience in motocross, with many test riders starting from the 50cc class all the way up into the open bike classes who help us test on a wide variety of tracks. We manage a race team in the WORCS series. We also have riders in freestyle, like Kyle Loza and Julian D'Usseau.

Precision Concepts allows you to enjoy your off-road experience whether it is driving for the podium or in the desert just having fun. Whether you are into off-road play riding or serious racing, we can tailor our services to meet your needs. We are constantly testing to develop new products and methods.



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